Albuquerque Tourism & Sightseeing Factory (AT&SF), LLC is the parent company of
AT&SF was created in 2015, but its story truly began in 2007 when two Albuquerque tourism industry professionals, Jesse Herron and Mike Silva, dreamed up ABQ Trolley Co. It took nearly two years of planning before ABQ Trolley Co. opened its doors to the public on May 5th, 2009 (Cinco de Mayo!). The Trolley’s “Best of ABQ” City Tour filled a long empty niche in Albuquerque, which had not had a city tour service in nearly a decade.
Over the years, Trolley tours expanded to include the world-renowned BaD Tour, the Trolley of Terror and the Trolley of Lights. Still seeking to showcase what makes Albuquerque unique, the “Trolley Guys” expanded their company offerings to include the Albucreepy Downtown Ghost Walk in 2014. It was quickly followed by the Duke City Pedaler, which hit the streets in early 2015. As they prepared for their newest divisions, Albu-Quirky and Mother Road Bike Taxis, the co-founders decided to rebrand their original company, and Albuquerque Tourism & Sightseeing Factory was born.
Today, AT&SF offers the best in tourism and sightseeing options in Albuquerque, New Mexico. Each AT&SF endeavor celebrates Albuquerque and offers ever-increasing ways for locals and visitors to experience the city. Check out AT&SF’s new location in downtown Albuquerque, "The Factory," just one block west of the railroad tracks.
Every detail of Albuquerque Tourism & Sightseeing Factory – from the logo to the downtown box office - honors Albuquerque’s heyday with the railroad. Downtown Albuquerque was born in 1880 when the Atchison Topeka & Santa Fe (AT&SF) Railroad came to town. The railroad changed the character of the city from a small farming village to a bustling city of industry. New businesses attracted thousands of rail riding tourists, drawn to the allure of the wild, yet slightly civilized, west. To this day, Albuquerque remains a captivating and quirky destination and retains just a little bit of its wild edge.